You know how the first few times you hear a song you often don’t like it? 

And how you don’t remember the melody and the lyrics? 

But then how the song suddenly makes sense one day after you’ve heard it 10 or 15 or 20 times?

Your customers react the same way with your marketing messages. That’s why you need to repeat them again and again and again, until they’re like songs your customers can’t get out of their head.

Don’t expect to cut through at the first attempt. It rarely happens. Marketing is as much about quantity as it is quality.