You know how sometimes you visit a website … and you click on the blog section … and it’s been eons since the business last published a blog?

You immediately think negative thoughts about the business.

Maybe you think they’re lazy. Maybe you think they’re unprofessional. Maybe you think they’re not keeping up-to-date with industry trends. Maybe you think something else. Whatever it is you think – it’s definitely not positive.

Don’t be one of those businesses.

Ideally, you should publish one blog per week; at worst, one blog per month. 

Don’t be one of those businesses that publishes one blog per decade, because it will leave a bad impression with customers who are wondering whether they should spend money with you.