I recently saw this headline on a property listing: “A wonderful home in a quiet street”. 

There was one big mistake with that headline – and it’s the most common mistake agents make with headlines. The mistake was this: the agent didn’t use a verb. 

A verb is one of those words that describes an action – for example “to love” or “to create” or “to imagine”. 

You need to use verbs in your headlines, because verbs are how you stir your buyers’ emotions. 

So don’t say: “A wonderful home in a quiet street”. Instead, you might say:

  • “You’ll love living in this wonderful home”
  • “You’ll create happy memories in this wonderful home”
  • “Imagine the simple pleasure of living in a quiet street”

Verbs are powerful. So make sure you use them in your headlines.