Imagine you were a home owner who had decided to sell in six months and was now in the process of researching agents. 

And imagine, as part of the due diligence process, you were reading the property listings of all the agents in your suburb. 

If you encountered an agent with poorly-written listings – would that make you less likely to hire that agent? 

If you encountered an agent with well-written listings – would that make you more likely to hire that agent? 

Every day, potential vendors are reading your listings and making judgements about you. If you want those judgements to be positive, you need to take copywriting seriously.