Every small business should have something free to offer potential clients.

That’s a great marketing tip from Michael Port.

Your freebies need to be something of low value to you as the business, but which is considered high-value by the potential customer. 

A free 30-minute phone strategy session, for example, or an ebook full of valuable information.  

The aim of this tactic is to build trust with potential buyers and make it easier for them to say yes. People don’t know the value of your product until they’ve tried it.  

Freebies boost your sales and make your marketing more effective.