One way to grow your audience is to tap into other people’s audiences with content marketing collaborations. 

Here are four ideas:

  • Be a guest on someone else’s podcast
  • Start a podcast so you can interview guests
  • Write a guest blog for someone else
  • Get expert commentary from someone for one of your blog posts

The moment you collaborate with someone to create a piece of content, you give them a reason to share your content with their audience, which means you immediately increase your reach.