One way to grow your audience is to tap into other people’s audiences with content marketing collaborations.
Here are four ideas:
- Be a guest on someone else’s podcast
- Start a podcast so you can interview guests
- Write a guest blog for someone else
- Get expert commentary from someone for one of your blog posts
The moment you collaborate with someone to create a piece of content, you give them a reason to share your content with their audience, which means you immediately increase your reach.
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