Testimonials are one of the most powerful forms of marketing ever invented.

So every small business should ask customers for testimonials.

Don’t be scared. If you’ve made your customers happy, there’s a good chance they’ll agree to provide a testimonial. 

Of course, they might decline. But if they do, it might not be because they don’t want to help you. It might be because they don’t have the time or the confidence to write a testimonial.

That’s why you should help: offer to write the testimonial for the customer and send it to them to edit or approve. 

The easier you make it for them to provide a testimonial, the more likely they are to do so.