Written testimonials are wonderful. Good written testimonials are even better.

‘Good’ testimonials are ones where your existing customers make the sort of comments you know will impress potential future customers.

That’s when testimonials get transformed into even more powerful marketing.

The best way to get good testimonials is to nudge your customers in that direction. If you tell them what you’d like them to say, chances are they will – assuming, of course, what you’re asking them to say is actually true.

Not only that, they’ll probably be grateful for the guidance, because a lot of customers are unsure how to write testimonials.