Here’s one way to recruit some unpaid marketing representatives.

Form a partnership with a non-rival business that has the same customers as yours.

For example, if you run a mortgage broking business, a real estate agency would have the same customers but not be in competition with you.

If you can convince them to promote your business to their customers, they’ll effectively become an unpaid marketing representative.

Of course, you’ll have to promote them in return, so it’s important you partner with a business that shares your values.