Did you know that the six o’clock news has the same 10 stories every night?

It’s true.

The government makes an announcement. There’s a serious crime. There’s some sort of disaster. There’s an overseas crisis. A celebrity does something. You get the idea.

If you go away for a few years and come back, you won’t have missed anything. It’s the same 10 stories every night.

This is good news for small businesses that won’t to blog regularly but aren’t sure how to keep thinking of new topics.

You don’t need to think of a million topics. Ten will do. Just keep coming up with fresh angles on old ideas and you can blog forever.