People regard me as an expert in marketing and communications.

Why? Because I pump out content every day about marketing and communications.

Do you want to be regarded as an expert in your field? Well, now you know what to do.

Here’s the key thing: there might be a million people in the world who know more about marketing and communications than me. But if I keep talking about marketing and communications and those other people don’t, who will people assume is the expert?

So if you want to be regarded as a trusted authority figure, you need to do content marketing all the time.