One of the things that holds back small businesses from blogging is they’re unsure what to blog about.

The next time you ask yourself “What should we blog about?”, ask yourself a second question: “What would our customers like us to blog about?”

No matter what industry you’re in, your customers want you to produce blogs that:

  • Solve their problems
  • Answer their questions

So make a list of all the problems your customers have and all the questions your customers ask – and blog about those things forever.