You only need to brush your teeth once and shower once and then you’re clean forever, right?

Ah, no, stinky.

Brushing your teeth and showering aren’t activities you do once or occasionally; they’re activities you need to do all the time, forever.

Just like marketing.

It takes time to build trust, credibility and brand recognition – so you need to make a significant investment before your marketing starts working. But even when it does, you don’t get to cross marketing off your list. You have to keep doing it, forever, otherwise you’ll lose that trust, credibility and brand recognition you worked so hard to build.