You need to be on social media. Why? Because your customers are on social media.

It’s not enough just to open an account. You also have to be active on social media – actively posting content and actively engaging with other people’s content.

Why? Because that’s what your customers are doing.

That doesn’t mean you need to be on every social media platform. Most of your customers will be on just one or two platforms, so you can limit yourself to the same one or two platforms.

Don’t have time for social media? Your rivals will be delighted to hear that.