Word-of-mouth marketing is the best form of marketing ever invented. It’s free and it oozes credibility.

So how do you generate it?

You generate word-of-mouth marketing by wowing your customers. That’s why great customer service is also a marketing strategy.

The moral to the story is to go out of your way to make your customers happy and solve their problems. If you take care of them, they’ll take care of you by advising their friends and family to use your small business.

And if you take care of their friends and family, those people will also generate word-of-mouth marketing for you.