Want to know the difference between good marketing and bad marketing?

Bad marketing is all about what the business can get. Good marketing is all about what the customer can get.

Unfortunately, many businesses do bad marketing, because humans are self-centred.

Resist the temptation to focus on your need to get money from your customers. Instead, focus on showing your customers how they can solve their problems.

The more you shift the spotlight from your business to your customers, the more effective your marketing will be.