Marketing is not an expense – it’s an investment in your future profits.

If your small business is doing marketing properly it’s not costing you money. It’s making you money. 

So rather than being an expense, it’s an investment in your future profits.  

But If you’re not doing marketing properly, then it will cost you money. In that case, the solution is not to reduce or eliminate your marketing. The solution is to fix your marketing.

When you do marketing properly, it doesn’t cost you money it makes you money.