It’s hard to build a successful small business if you don’t do good marketing.

But good marketing alone doesn’t guarantee the success of a small business.

Good marketing attracts the attention of potential buyers. But then what?

You also need a system to convert that attention into sales. But a good sales system doesn’t guarantee success either. You also need a system to keep those customers happy.

Happy customers provide repeat and referral business – they do positive marketing on your behalf, in other words. Unhappy customers tell people not to patronise your business – negative marketing.

If you want to build a successful small business, you need your marketing, sales and customer service to work in harmony.