Does your small business want more people to consume its content marketing?

In that case, why not make your content easier to consume?

For example, shorter videos are easier to consume than longer videos – which is why Hunter & Scribe keeps its marketing videos to under 60 seconds. 

Blogs that use simple words and avoid jargon are easier to consume than blogs with complicated language.

The key is to see things from your customers’ perspective and to give them what they want. And what they want is marketing that’s easy to consume, not hard work.

The easier your market is to consume, the more existing customers and potential future customers you’ll get to consume it.