The best way to persuade someone is by using their words, their values and their arguments – not yours. 

So if you want your property listings to be more persuasive, you need to make sure they reflect the words, values and arguments of your buyers. 

That’s why it’s so important to understand who is most likely to buy any particular property you’re selling. 

For example, if the most likely buyer is a family, then your listing should use the sort of words, values and arguments that would appeal to families. 

The better you are at getting out of your head and into your buyers’ head, the more persuasive your listings will be.