When you write a property listing, you’re trying to lure buyers to your open home. But that should not be your only goal. 

You also want them to arrive at your open home in a positive frame of mind. 

Humans suffer from a thing called ‘confirmation bias’ – we unconsciously look for evidence to validate conclusions we’ve already reached. 

If your buyers arrive at your open home with positive expectations, when they do their inspection, they will unconsciously look for evidence to prove they were right all along. 

That’s why you need to write property listings that stir your buyers’ emotions and make them feel your home will help them live better lives.