Most small businesses know that posting on social media is an important content marketing activity.

But what some don’t realise is that engagement is every bit as important as posting. That means liking other people’s posts, commenting on their posts and replying to their comments on your posts.

Why? Because engagement is a great way to show your customers and referral partners that you care. It shows that you’re knowledgeable. It builds relationships that could prove valuable further down the line.  

So when your small business does social media, don’t just focus on posts. Spend just as much time and effort on engagement.