Networking, or ‘face-to-face marketing’, is one of the most powerful forms of marketing ever invented.

When you’re face to face with someone, it helps you build trust, and trust is one of the main reasons we do marketing, because trust leads to sales.

So where is the best place to network? Well, the best place to network is wherever your customers hang out:

  • B2B = industry conferences, chamber of commerce, BNI, mastermind groups
  • B2C = the gym, the local cafe, your footy club, school meetings

Hanging out where your customers hang out is like fishing where the fish are.