Everything your small business says and does is marketing, because all your actions influence how your customers and referral partners perceive you.

For example, my content marketing agency, Hunter & Scribe, pays all our invoices immediately. This is great marketing because it sends a message to suppliers that:

  • We care
  • We’re professional
  • We’re trustworthy

So if the day ever comes when those suppliers need a content marketing agency, who are they going to choose?

Everything you say and do is marketing … so make sure you pay attention to what you say and do.