When I was young, and I would hear that a swimwear label had released a new range of bikinis, I would be baffled. 

“How could there possibly be anything new to do with bikinis?” I would wonder.

Eventually, I realised that the new bikinis weren’t new. They weren’t using new colours and designs – just colours and designs that hadn’t been used for a while.

Your small business can do the same thing with content marketing. Put a fresh coat of paint on old ideas and they magically become new ideas.

Now there’s nothing to stop you thinking of ‘new’ ideas forever.