I want you to take your email subject lines more seriously than you currently do.

A lot of small businesses overlook their marketing potential, and just write boring or standard subject lines such as “FYI” or “Proposal Attached.” That won’t inspire people to click and read your emails.

And this is a problem because our email inboxes are so full that you have to compete hard for people’s attention. If your email has a boring subject line, it won’t attract attention. 

So if you want people to open your emails, make sure your subject lines are attention-grabbing. The more enticing they are, the more clicks you’ll get.