You’ve probably heard of ABC, Always Be Closing, but have you heard of ABCD? 

Always Be Collecting Data. 

The more data you have on your customer, the more personalised you can be with your marketing. 

If you know your customer’s age, gender, background, the more personalised your marketing is going to be. And the more personalised you get with your marketing, the more effective it becomes. 

It’s the exact opposite of a one-size-fits-all approach. 

So don’t just focus on pumping out marketing. Focus on collecting data so your marketing becomes much more effective.