The more education you give, the more business you get. 

There are numerous ways you can educate your customers, including videos, blogs, webinars and phone calls. 

This give-first philosophy works on several levels:

  • It helps you attract attention
  • It gives you a chance to prove your expertise
  • It creates a feeling of gratitude in your customers, which makes them feel they want to give back

But don’t make the mistake of thinking education immediately leads to business – it doesn’t. You have to provide regular education over the long-term before it starts translating into sales.