The more education you give, the more business you get.
There are numerous ways you can educate your customers, including videos, blogs, webinars and phone calls.
This give-first philosophy works on several levels:
- It helps you attract attention
- It gives you a chance to prove your expertise
- It creates a feeling of gratitude in your customers, which makes them feel they want to give back
But don’t make the mistake of thinking education immediately leads to business – it doesn’t. You have to provide regular education over the long-term before it starts translating into sales.
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