Want more people to read your listings? Then make them easier to read. 

Use plain English. Use short sentences. Use short paragraphs. 

A lot of agents make the mistake of using fancy words, long sentences and big blocks of text. 

The reason that sort of writing is a mistake is because it makes life hard for the buyers. 

Most people who start reading a property listing don’t make it to the end. If you want buyers to read your listings from top to bottom, you need to make them easy to read.