Every day, potential customers are secretly visiting your website.

Oh, and they’re secretly visiting your rivals’ websites too.

Why? So they can secretly compare your business with theirs.

If your rivals have more content and better content than you, they’re going to seem more knowledgeable and credible, aren’t they?

And if your rivals seem more knowledgeable and credible, they’re more likely to win the business, aren’t they?

The moral to the story is to keep adding interesting and relevant content to your website.