Do you have an annoying rival?

You know, one of those competitors that seems to get more love from customers and referral partners than your small business – even though you do better work?

If so, you’re probably wondering why.

Well, I’ve got the answer – they’re probably doing more marketing.

Perception is reality. The more times a small business gets in front of customers, the more knowledgeable and trustworthy it seems. So if your annoying rival is getting in front of more customers more often, it’s no wonder they think your rival is better.

The solution? Do more marketing.