One of the mistakes some small businesses make is to look at customers as the enemy; as cheap people who never want to spend a cent. 

But the opposite is true. The average customer is a good person and will gladly pay money to solve a problem. 

However, before customers hand over their money, they need to be convinced your business is not only able to solve their problem, but is also trustworthy and professional. 

That’s where marketing comes in. You need to regularly publish marketing that proves your skill, trustworthiness and professionalism. If you do that, you’ll attract customers. 

If you’re not attracting customers, the problem isn’t your customers – it’s your marketing.