We’ve all experienced FOMO – that sickening feeling that if we don’t take action, we’re going to miss out. 

That’s why FOMO can be a clever tactic to use in your property listings, because if buyers feel the home your selling could be sold at any moment, they’ll be inspired to take action. 

The way to generate FOMO is not by saying “This is a great property, so it’s going to sell fast,” because buyers see through that. 

Instead, you need to provide evidence to back up your claims. 

For example, you might say in your listing: “We’re going to show this home to 12 serious buyers who have all had offers rejected on other properties in the past month, so if you don’t move fast, you might miss out on this home.” 

Or you might say: “Even though this is a four-week campaign, seven out of my last nine listings were sold early, so if you don’t move fast, you might miss out on this home.”