Our comfort zone seems like our friend, but it’s actually our enemy. 

Stepping out of our comfort zone feels dangerous, but it’s actually the key to our growth. 

This applies not just to life and business, but also marketing. 

I’m a big believer in being consistent and sticking to winning messages and tactics. But it’s also important to keep trying new things. The more marketing ideas we try, the more we learn. 

These experiments should be calculated risks and there should be some logical thought behind them.

If they succeed, your marketing will improve. If they fail, you will learn valuable lessons that can still be used to improve your marketing.