What is the ideal number of messages you should have in a piece of marketing?

The answer is [drumroll, please] one.

When you have just one message in a video, blog or email, that message is easy for your audience to understand.

But when you have multiple messages, the audience is unclear which message to focus on, and they become confused.

Good marketing and confusing marketing are two very different things. If you confuse, you lose.

So stick to one message. Express it clearly and concisely. And win.