This video will make you rich! This video will make you irresistible!

Sure, we used false claims to get your attention – but that doesn’t matter, as long as we mention that in the fine print, right?

Wrong. False claims may be a violation of the Australian Consumer Law. And all the asterisks and fine print in the world won’t save you.

Enthusiastic marketing is fine – there’s nothing wrong with saying the glass is half full rather than half empty. But you’re not allowed to lie, trick or mislead people. If you do, serious financial penalties may apply.