Every small business should do blogging, because writing blogs is a great way to prove your expertise and improve your SEO.

But it’s not enough just to write a good blog. You also need to craft an enticing headline – the kind that will make people click.

There are five things you can do to write good headlines:

  • Include strong verbs (or action words)
  • Insert a number
  • Use the word ‘you’
  • Entice readers with the promise of a better future
  • Open loops

More enticing headlines leads to more people consuming your marketing, which in turn leads to more sales.