One of my favourite analogies is that marketing is like filling a bathtub one drop at a time. 

The aim of marketing is to build trust, credibility and brand recognition – but those things don’t happen overnight. It’s a long-term process, in which you fill the marketing bathtub one drop at a time. 

Marketing shouldn’t be a ‘sometime thing’. It needs to be an ‘all-the-time thing’, as that’s what makes it effective. You need to add drops to your marketing bathtub every single day.

So my question to you is what drops will you add today?