When it comes to content marketing, high standards are good, but incredibly high standards are bad.

Your content marketing doesn’t need to be perfect. It just needs to be good enough. If you hold off marketing until everything is perfect, you’ll lose sales to imperfect rivals who are publishing imperfect content.

Content marketing with the odd blemish can still be effective, because customers don’t expect an accountant to be an expert writer or a plumber to be an expert videographer.

I discussed all this and more with Jay Seeney on his amazing podcast, The Blacklist Sessions.