Did you know that you can change the way customers perceive your small business just by changing the stories you tell in your marketing?

Take these three examples:

  • Australian baby formula – it’s perceived as an everyday product in Australia but a high-status product in China
  • Norwegian salmon – it’s perceived as a staple in Norway but a high-status dish in Japan
  • Heineken beer – it’s perceived as an everyman beer in America but an elite beer in China

Perception is reality. However your customers perceive your product is what the product is, whether you like it or not. 

Don’t like it? Well, start telling different stories in your marketing.