You need to regularly update your website. 

Partly, that refers to the way your website looks – you don’t want to have one of those websites that looks like it was built in the 1950s. 

Mostly, though, that refers to the content on your website. 

When you’re thinking about making a purchase and you’re visiting different websites as part of your research process, you can instantly tell the difference between a website that is regularly updated and one whose content hasn’t been changed since it was built. And you always feel more impressed by the first type of website than the second. 

When a business consistently adds new content to its website, it seems knowledgeable and professional. 

When a business doesn’t add new content, it seems like a small, unprofessional business.