You need to tell stories in your marketing.

But that doesn’t mean you need to keep thinking of new stories.

Several stories or even one story will do. The trick is to find new ways of telling old stories, so they continue to seem relevant.

Remember, the more times you repeat your key messages, the more of an authority on those messages people will consider you to be.

So don’t fear repetition: embrace it. Just make sure your old stories sound fresh rather than stale.