Have you ever worked with suppliers who aren’t responsive?

Have you ever worked with suppliers who don’t give proper answers to your questions?

Have you ever worked with suppliers who don’t seem to care about you?

I have.

The thing about poor customer service is that it’s poor marketing. Every time suppliers act like it’s your job to keep them happy, rather than vice versa, they send a message that they don’t want your money, and that you’d be better off taking your business elsewhere.

Good customer service, on the other hand, is good marketing. You need to send a message to your customers that you care about them. If you do that, you’ll give them a reason to spend money with you.