Every six months, the universe presents us with two glorious marketing opportunities.

The first is the end of the financial year (June 30 in Australia). The second is the end of the calendar year (December 31).

As the year is drawing to a close, you have the perfect pretext to contact old clients and ask them if they need any help achieving their goals in the next year.

Best-case scenario? You win some new business.

Worst-case scenario? You remind those old clients you’re alive, which could lead to repeat or referral business down the line.