“Nick! Help! We’ve run out of content marketing ideas! What should we talk about?”

Don’t worry: you’re not alone. This is a common marketing problem faced by lots of small businesses.

When people run out of ideas, I tell them to focus on answering whatever questions their customers are asking them. If you go to the ‘sent items’ folder of your email account, there should be lots of questions you’ve answered over the past few months.

Customers love this kind of content marketing, because they find it interesting, relevant and helpful.