Some small businesses swear by the rule that they should ‘always be closing’. 

However, a more effective business rule is ‘always be marketing’.  

If you want to make sales, then you need to build trust, credibility and brand recognition with your customers. That takes time. 

But the more marketing you do, the more trust, credibility and brand recognition you’ll have with your customers. They’ll be more likely to choose you, and less likely to question your prices, question your advice or shop around. 

It’s a simple equation.