Here’s a common mistake you might be making with your property listings – writing for yourself and not your buyers. 

Your goal should not be to write a certain number of words or list a certain number of features or use a certain number of real estate terms. Your goal should be to inspire buyers. 

That requires serious effort, because you have to think hard – really hard – about who would be likely to buy the property and how that property would help them live a better life. 

But the effort is worth it. Because the better your writing, the more buyers you’ll attract to your open homes.