Don’t tell someone you’re funny. Tell them a joke instead.

That’s exactly the approach your small business should take with its marketing.

Don’t boast to your customers about how good you are; provide it to them by demonstrating your expertise.

These daily marketing videos I do are the perfect example. I don’t tell people how knowledgeable I am about marketing; instead, I prove it, by providing helpful, relevant, interesting marketing advice day after day after day.

The more expertise you demonstrate, and the longer you demonstrate it for, the more effective your marketing will be.