If you can identify a customer’s pain points and clearly address them when you communicate by phone, email or face-to-face, it will add a lot of power to your marketing.

For example, I recently spoke to a potential new client who clearly identified two pain points during our discussions:

  • He didn’t have the time to write content marketing
  • He didn’t have the time to fix other people’s inferior content marketing

So when I was marketing Hunter & Scribe’s content services to this client, both on the phone and by email, I kept repeating two points:

  • We would deliver him the maximum possible quality
  • While taking up the least amount of his time

I made it clear that I understood his paint points and I projected confidence that Hunter & Scribe could solve them. As a result, he signed on as a client.