If you’re wondering how to do good marketing, you might want to follow the EED rule.

Educate. Entertain. Differentiate.

  • Educate – use your marketing to provide your customers with helpful, relevant information. Leave them better off than when you found them. 
  • Entertain – make it fun and interesting for them to consume that information.
  • Differentiate – look for ways to stand out from your rivals 

When your marketing is educational, entertaining and different from that of your rivals, chances are it will be effective.